Sync the City 2021 - StartUpCycle Weekend

24 July 2021 - 8:00

Create an upcycling solution that could change the world!

Over the StartUpCycle weekend, teams will come up with initiatives that will ditch landfill and form a circular economy instead: better for the planet and the pocket.

Using Sync the City’s can-do attitude and hackathon expertise, and Norwich BID’s knowledge of Norwich’s rubbish, you’ll work together in teams to figure out practical solutions to our big waste problem. It’s not just about Norwich – this event is part of an EU funded project, and by participating and presenting your Upcycle Start-Up, you’ll reach businesses across Europe, and could build something that will help change the world.

Norwich BID have already completed a large audit of over 300 companies, and identified valuable forms of waste (such as Coffee Grounds, Cardboard, Optician Lenses, Food Waste, Textiles, Polywrap, Pallets, Orange peel and post juiced oranges, Wasted Hops, Coffee Cups, Carpet, Glass Offcuts & more). These waste streams are not currently being used in a commercial way, but they should be: to save the money and help save the planet.

To get you inspired. Have you heard about UEA student George Bailey? He created a startup that creates spectacles that are upcycled from fishing nets, check it out here.

You’ll also benefit from expert mentoring, amazing networking opportunities, and develop plenty of professional skills: from presenting to problem-solving, with lots in between. Plus, you could win up to £4000 in prize money.

Over 48 hours, teams of 6-8 people will work together to build and launch an UpCycle startup, which transforms waste from local businesses into something new and valuable. We need you, whether you’re a tech expert, eco-warrior, or marketing pro: we’re looking for people who want to make things happen and be part of a more sustainable future. You don’t need any specific skills or upcycling knowledge to get involved, just willingness to jump in at the deep end.

Event Schedule:

Saturday – July 24th

8.00am Registration
9.00am Breakfast (provided) and welcome
9.15am Keynote (special guest)
9.30am Talk through the event and format
10.00am official start
12.30pm Lunch (provided)
5.30pm Dinner (provided)
10.00pm Venue closes

Sunday – July 25th

8.00am Venue open and Registration
9.00am Breakfast (provided)
12.30pm lunch (provided)
4.30pm Final presentations
5.30pm Judges retire
6.00pm Winners Announced
6.30pm Dinner (provided)
7.30pm After party
10.30pm Venue close

For full agenda and more details see

Register at

COVID-19 Restrictions - The event will follow the appropriate Covid-19 guidance. Advice to be updated pre –event.

Event/organisation website:
£27.54 – £54.49 - Please book in advance
Click here to view venue in Google Maps
Chapelfield Gardens
Central Norwich
NR2 1RS.
Category:Community and education
Type:Training or workshop
Contact: SyncNorwich & UEA